Jordan Ellis — Founder & CEO
Jordan launched Practx after scaling community dental programs across the southwest. Their focus: build an access-first platform that helps practices thrive without losing the human touch.
Guided by access. Driven by people.
The Practx leadership team blends clinical expertise, operational rigor, and human-centered design to make dental care more connected for everyone.
We build momentum by listening to practices, investing in communities, and aligning every decision to our promise: access above all.
Team Practx
Meet the leaders advancing connected care.
Maya Chen — Chief Operating Officer
Maya oversees daily operations, from product delivery to partner success. She ensures every Practx workflow is reliable, measurable, and effortless for dental teams.
Dr. Lila Fernandez — Chief Clinical Advisor
Dr. Fernandez brings 20 years of clinical leadership to Practx. She champions evidence-based care, equitable access, and clinical education for our partners.
Andre Whitfield — Chief Technology Officer
Andre leads Practx engineering, data, and security. His teams design the connected infrastructure that keeps patient journeys continuous and secure.
Leadership principles
How we make decisions at Practx.
Access above all. Every initiative must expand who can receive or deliver dental care.
Measure what matters. We use data to elevate patient experiences, not to replace human relationships.
Build community. Partnerships with practices, educators, and entrepreneurs keep Practx grounded in real needs.
Lead with empathy. We seek first to understand before we design, deploy, or decide.
Advisory network
Voices from every corner of dentistry.
Practx partners with dental assistants, hygienists, practice owners, educators, and equipment technicians to refine every release. Quarterly advisory councils ensure we hear directly from people who keep operatories running and patients smiling.
If you’d like to nominate a leader or join an upcoming council session, email hello@practx.io.